Niche Talent, Right Timing — How Relationship-Driven Search Delivers
- Challenge
In 2024, a leading advertising agency needed an Account Director with a rare mix of experience — handling alcohol brand campaigns within the highly regulated UAE market.
The brief called for a professional with sector expertise, compliance knowledge, and strategic brand leadership — in a talent pool where most candidates weren’t actively looking.
- Solution
We launched a targeted, discreet search focused on passive talent with proven success in alcohol brand advertising within the region.
Through direct outreach and in-depth consultations, we identified three qualified passive candidates who met the brief.
After a thorough interview process, the client selected one candidate — but internal changes led them to place the role on hold just before onboarding.
Through direct outreach and in-depth consultations, we identified three qualified passive candidates who met the brief.
After a thorough interview process, the client selected one candidate — but internal changes led them to place the role on hold just before onboarding.
- Outcome
Months later, when the role reopened, the client reconnected with us — and hired the same candidate, who remained engaged thanks to the trust and transparent communication we maintained.
This success wasn’t just about filling a role — it underscored the power of consultative hiring, relationship-building, and deep understanding of niche market demands.
This success wasn’t just about filling a role — it underscored the power of consultative hiring, relationship-building, and deep understanding of niche market demands.